Example Show Notes
Watch the video below for more information about show notes. Then, click the button below to see the Show Notes we created from it.
What are show notes?
Show notes are written summaries of videos and webinars.
Show notes summarise both visual and audio components of webinars and videos. Usually distributed as a pdf, good show notes go beyond transcripts, which are typewritten versions of spoken words.
Benefits of show notes
If you use webinars or video to promote products or services, show notes can be extremely valuable.
Successful webinars work because they take prospective buyers on a well-structured path from start to finish. Good show notes follow the same trail, tell the same stories and pitch your offer just as you would during a webinar. Therefore, show notes can help you convince your audience to buy your product or service.
More benefits of show notes
You can include:
- Customer testimonials and results,
- Answers to frequently asked questions raised during your webinar, plus any other information you want your readers to know, so you can reduce the likelihood of refunds,
- Clickable links to your offer or website on practically every page, so when your reader is ready to buy, your offer is right there in front of them and they can go straight to your sales page or buy button.
Show notes are also great for potential buyers who:
- Need a little more time to think about your offer (but not too much – set a clear deadline when your offer will expire),
- May have missed vital information during the original presentation (due to technical glitches, because they couldn’t make notes quickly enough, or perhaps couldn’t hear numbers or names clearly),
- Prefer to read rather than watch or listen to a video (Reading allows people to slow your presentation down or speed it up, according to their needs, meaning they can absorb your material at their own pace.)
They are especially helpful if a presentation:
- Is technical or complex,
- Contains a lot of facts and figures,
- Includes website or software demonstrations,
- Needs lengthy or complex explanations.